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Effective Use of
Social Media
Russ Feldhausen
2015 Kansas 4-H Ambassador Training
My Story
- 12 year 4-H member (Marshall Co.)
- B.S. Computer Science 2008
- M.S. Computer Science 2017
- 3 years exp. student helpdesk
- 4 years exp. helpdesk supervisor & computer support specialist
- 4 semesters as a university instructor
Disclaimer
- I am not a social media expert
- I have no formal training dealing with psychology or youth behavior
- I am simply an avid user and
trained technology expert
- I did not stay at a Holiday Inn last night
Where are teens on Social Media?
- Nearly half are still on
is more prestigious according to teens
reaches more young adults than any TV network
Snapchat has the youngest user base
Source: Business Insider
Images are trademarks of respective companies
Social Media isn't Everything
- 90% of teens use have used social media
- Teens are much more likely to report positive life impacts from social media than negative ones
- Teens still prefer face-to-face communication with friends
Source: Common Sense Media
Today: 2 Major Topics
Using Social Media Effectively
Using Social Media Safely
Types of Social Media Users
- Creators - "Look what I made"
- Curators - "Look what I found"
- Consumers -
Effective users are all of the above
Be Visual!
Source: 4-H
Promoting via Social Media
Use Hashtags to Promote
Core Ideas!
Source: Simitator
Creating a Social Media Strategy
Promote Kansas 4-H via Social Media
- Who, What, When, Where?
- Be Visual, Good Headlines,
Ask Questions, Use Hashtags
- Design a Facebook Post and a Tweet
Positive Content Ideas
- Acheivements
- Motivational/Inspirational Quotes
- Behind the Scenes Posts/Photos
- Reposts from State/National 4-H Accounts
- Promote Local Events
- Project Ideas
Source: K-State Social Media Branding 101
Today: 2 Major Topics
Using Social Media Effectively
Using Social Media Safely
Social Media DO
- Lock down your privacy settings
- Think before your post
- Use Long and Strong passwords
- Communicate with friends and family
- Share pictures (selectively)
- Encourage citizenship and healthy living
Social Media DON'T
- Post your personal information
- Post photos on a public site
- Talk negatively about someone
- Share someone else's secrets
- Share your location online
- Make threats of violence (even in jest)
- Post inappropriate content
Cyber Bullying
- 52% of youth report being cyber bullied
- 95% of teens who witness cyber bullying ignore the behavior
- All genders are equally likely to be bullied (and to bully others)
- Cyber bullying affects all races
- Bullies often imitate other friends to gain inside information
- Can cause depression, low self-esteem, low grades, and even suicide
4-H Ambassador → Online Ambassador
- Look out for your fellow students
- Alert an adult if you see cyber bullying
- BE RELENTLESS! Keep reporting
- Save/Screenshot the messages
- Talk privately with the victim
- Ignore the bully (don't feed trolls)
- Don't blame anyone (not your job)
- Meet up IRL instead (Ice Cream!)
